SEO Strategies

Lead Your Ideal Clients to Their Next Adventure

National / Global SEO

SEO is one of the best investments a business or organization can make in the travel and tourism industries.

SEO stands for Search Engine Optimization, and it’s the system of best practices used to gain trust with Google (and other search engines) on specific keywords.

Once you establish this credibility, your website will achieve high rankings in search results.

This drives potential clients to your website, specifically looking for what you offer!

Step 1: Develop an SEO Strategy (Initial Analysis Reports)
Before developing an effective SEO strategy, we must do our research.
We’ll collect data on your website, compile this information, and present our findings.
These reports include:
- keyword report
- initial website SEO analysis
- competition analysis
- initial ranking (baseline)
- initial competitive intelligence analysis
- backlink strength report
Turnaround: 3 weeks
One-Time Rate: $1,500
Once we kick off a retainer, our first exciting step is crafting a 90-day Strategic Internet Marketing Plan (SIMP). This plan is all about mapping out how we'll utilize your retainer hours each month for the first 90 days. And here's the cool part – we keep this plan fresh by updating it every 30 days, so we always have a dynamic 3-month strategy in place.
Step 2: Ongoing Search Engine Optimization
Ongoing SEO - may include but is not limited to:
On-Page Optimization
When we talk about On-Page Optimization, we're really focusing on creating fresh, perfectly optimized content for your website.
This means we follow all the best practices, like using the right keyword density, ensuring keywords appear in titles and headings (H1s), including them in alt tags, and making sure all keyword data is spot on.
Plus, we add those extra touches like compelling calls-to-action in meta-tags.
In most cases, if your website already has quality content, we can optimize what you already have.
We’ll provide recommendations on improving existing content with effective keyword optimization.
In addition to content and keyword research, we’ll use internal linking to boost our authority with Google and keep visitors on your website.
Full backend management of the website is available for any of our services.
We're here to make things easier for you!
Off-Page Optimization
When it comes to backlinks, not all are created equal.
You won't catch us promising a specific number of backlinks because, honestly, that doesn't add much value to you or your goal of ranking.
Instead, we're all about finding organic opportunities to build these connections.
We steer clear of buying or creating backlinks through shady tactics like PBNs (Private Blog Networks) – that's just not our style.
We firmly believe in a sustainable approach to backlinks.
Whenever Google updates its algorithms and changes how it evaluates backlinks, we're quick to adapt our strategy to match their standards.
This commitment to staying in tune with the latest developments helps our clients not only succeed but stay ahead of the competition.
Friendly, ethical, and effective—that's our approach!
SEO Initial Analysis / Strategy Development: 3-week turnaround
One-time fee: $1,125
Prices vary depending on your contract's length and the scope of the work.
General Pricing Breakdown by Contract Length:
2-Month Contract: $2,850 - $11,400 monthly retainer rate
6-Month Contract: $2,475 - $9,900 monthly retainer rate
12-Month Contract: $2,250 - $9,000 monthly retainer rate

Google My Business (GMB) Optimization

Let's talk about Google My Business Optimization.

This investment is like planting seeds that keep blooming month after month, often leading to exponential growth and real results.

I’ve honed my strategies across the recreation, travel, and tourism industries, even in fiercely competitive markets.

So rest assured, I've got your back when it comes to Google My Business Optimization!

Now, there are only a couple of ways your map rankings might dip.
1) if competitors step up their game in optimizing for the same keywords.
We've got strategies to tackle that, which we'll dive into shortly.
2) Google likes to shake things up with algorithm updates.
But here's the thing—we actually welcome those changes.
In fact, Google's recent updates have boosted the map rankings for most of our clients.
While we can't predict the future, our track record speaks volumes.
Our best practices are right in sync with the direction Google is heading with its GMB updates.
SEO Initial Analysis / Strategy Development: 3-week turnaround
One-time fee: $1,125
Prices vary depending on your contract's length and the scope of the work.
General Pricing Breakdown by Contract Length for 1 GBP Location:
3-month contract: $900 - $3,600 monthly retainer rate
6-month contract: $825 - $3,300 monthly retainer
12-month contract: $750 - $3,000
Rates increase with the number of GBP locations.

Locals Only Package

This is where GMB Optimization meets local SEO.

This perfect duo works to bring organic traffic to your website and your location-based business.

Have more than one location? No problem!

We can optimize multiple locations and even create landing pages to make you visible to those looking for exactly what you offer!

SEO Initial Analysis / Strategy Development: 3-week turnaround
One-time fee: $1,125
Prices vary depending on your contract's length and the scope of the work.
General Pricing Breakdown by Contract Length for 1 GBP Location + Ongoing SEO:
3-month contract: $2,325 monthly retainer
6-month contract: $2,100
12-month contract: $1,875
General Pricing Breakdown by Contract Length for 2 GBP Locations + Ongoing SEO:
3-month contract: $4,650
6-month contract: $4,200
12-month contract: $3,750
General Pricing Breakdown by Contract Length for 4 GBP Locations + Ongoing SEO:
3-month contract: $9,300
6-month contract: $8,400
12-month contract: $7,500